"Writing to me is simply thinking through my fingers" -Isaac Asimov

Website: University Heights Baptist Church

on September 16, 2012

Writing for websites is becoming increasingly important. Because the potential audience is diverse and worldwide, websites need to appeal to a variety of different cultures. The first thing to consider is who is the website’s target audience? If the website is an international organization, being aware of the multicultural opinions and interests will help the website thrive. If the website is geared more locally, the values of that specific community are more important than those far away.

University Heights Baptist Church’s website is created for the local community of Stillwater. The sight itself is eye-catching and easy to maneuver. In the top right corner, there are landscape pictures that change every five seconds. UHBC’s main Bible verse is in quotations at the top of the page. There are good and bad qualities to this website.

One of its good qualities is that it has an introduction letter from the pastor, John Bugg, which includes the church’s reasoning for their name and what it means to the congregation as a whole. The layout has a block for all the main information on the home page. This includes service and office times, upcoming events, a calendar and a link to hear the pastor’s sermons. The negative thing about the sermon link is that it says, “Click Here”, when it should link the words, “Pastor Bugg’s Sermons” so that if someone only looked at links, they could find these sermons more easily. The top is a pull-down menu that includes an about, ministries, prayer guides, general, get connected and extra sections. These sections are well organized, but the format of the subject headlines need to be more consistent; choose one style and stick with it.

Overall the website is put together well. Although it is a little wordy and does not necessarily follow the F-shape scan, it is still user-friendly and easily accessed. It reaches the local target audience sufficiently, thus reaching its goals as a website. I would highly recommend this website to anyone looking for information on this particular church and wanting to know their mission and what the church is all about.


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