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"Writing to me is simply thinking through my fingers" -Isaac Asimov

News releases: Garden of Life

on September 29, 2012

News releases are used as a way for organizations to communicate newsworthy information to journalists. Although every organization has their own style, there are certain standards that should be in every news release.

As I was looking at different websites for potential internships, I stumbled upon the Garden of Life website. In the top right corner, the site has a press room pull-down menu.

There was one news release discussing the sponsorship of Whole Planet Foundation. This news release does not follow AP style nor the general format of releases. The first mistake is the contact information is located at the bottom of the page. When the release quotes someone, there is no attribution at the beginning or the end. Some of the words seem more promotional than objective.

Although these news releases are located on their websites, I do not believe this news release would get far with journalists.

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