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"Writing to me is simply thinking through my fingers" -Isaac Asimov

Media kits: Style Magazine

on October 5, 2012

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Media kits are entire packages of information about an organization given to journalists. Styles can vary from simple and informative to crazy and creative. Some of the most common pieces in a media kit are news releases, fact sheets, backgrounders and photos. Basically, if it makes the journalist’s job easier, it belongs in the media kit.

Style Magazine created a media kit about the opportunities within its magazine. The layout is eye-catching and carefully organized in a stylistic way that uses pictures in a creative way. The first page is the about section. The tone of this page is more promotional than encyclopedia-like.

The next page talks about its audience that includes analytics as well as goals of reaching its target audience. The kit tells how others can get involved with Style Magazine. The contact information only consists of an email located in various places throughout the media kit, but not located as the first item.

Although this media kit is visually appealing, it is too promotional and lacks helpful information.

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